Creativity Counts. It’s not just our name, it’s our mission. Develop the creative skills needed to achieve lifelong success. Welcome to the heart of the Creativity for Kids® Creativity Comeback. We believe in the importance of developing creativity in children. Why? Because creativity is the foundation for moving us forward. It helps us innovate. It helps us create. And most importantly, creativity can solve the world’s problems. Our Creativity Comeback began in 2013 with the introduction of an open-ended craft activity, the Creativity Can®. But really, when you look at our history, our Creativity Comeback originated in 1976 when Creativity for Kids was the first company to produce and market craft activity products.